Advertising Age reports Sony Computer Entertainment of America kicked their ad agency of 13 years to the curb yesterday. TBWA/Chiat/Day was eliminated from the review of the $150 million PlayStation account. After all the numerousincidents over the years and the disastrousPS3 launch ads, the company finally turned things around for this holiday season. Looks like it was a day late and $150 million dollars short.
There's still some questions that'll probably be clarified when an official announcement of the new ad agency is made. For example, all information on the issue speaks directly to Sony America, however TBWA is also responsible for the twisted, disruptive, ridiculous, and sometimes racist, European ads as well. Sony has yet to comment.
Karma is a funny thing man. It hit Nintendo and their arrogance in the earlier 90's with the post SNES days, and now its hittin Sony and their arrogance post PS2 days...
Don't you mean post "NES" days? Like Sony, Nintendo had a rough start selling SNES when they faced strong competition to Sega with its Genesis, and a strong anti-Nintendo backlash that went on in the early 90s.
LOL ya sonys commercials have been so horrible for both psp and ps3. however they werent so bad on the ps2. their main problem is they are so off topic and dont show any in game video, only pre-rendered nonsense unrelated to the gameplay, which is what entices gamers. the 1 decent commercial set was the latest ps3 one that would show some in game for heavenly sword and drake's fortune. they still showed mostly all pre-rendered nonsense though, losing all credibility once they started putting lame-o videos in with it. the commercials would be much more effective just saying ps3 at $399. gamers know the games. non gamers wanna see the graphics.
They are? News to me. They said they expect PS3 to be a viable platform for 10 years. PSX was a finacially viable platform for 8 (I BELIEVE Madden 2005 was the last US distributed PSX game but Japan gets reprints all the time.. see MGS). PS2 is looking to have long legs as well. Given this information, believing PS3 would be a viable platform for 10 years is hardly a radical fantasy.
Never did they say PS3 would be the primary console for 10 years.
Consoles are only supported past their normal lifespan if they are POPULAR (key word here). The NES had a long lifespan (1983-1994). The SNES had a long lifespan (1990-1998). The original Game Boy had a long lifespan (1989-1998, not including Game Boy Color games which sometimes worked on original GB hardware).
The N64 and the GameCube? Dead after roughly five/six years.
I said it before, I'll say it again. I refuse to rign a death knell for a console that has 6 million+ sold in this time frame. Some consoles couldn't catch a break. Right now, Sony is in last place, but it's still far outperforming 3DO, CD-i, and Jaguar parallels people are making. Who's to say they won't turn it around? Doubtful they will but if at the end of this gen war, Sony manages to achieve 40 million, that will be enough to continue support on that console. Especially since Sony themselves are infamous about supporting their previous userbase instead of forcing an upgrade (ala GOW2, Socom, etc.)
Nope, took two years for DC to reach 10 million. You also forget Sega was killed by bad business practices and 10+ years of running red. Hell, Dreamcast was profitable when it was cancelled.
Isn't it good that Sony would support its console for such a long time? Isn't it good the PS2 has been supported after the PS3 came out unlike the Xbox which was totally abandoned when the 360 came out?
Your hatred of Sony is just staggering, they can do no good for you, you must have had a personal experience with them.
Ah yes, but the 360 didn't have it's backward compatibility stripped as a result. As for TBWA's departure, maybe now Sony can start the long walk back into a respectable light.
While I actually kinda liked 'I'M PLAYIN' NUT!' ... the rest of their ads were, to put it mildly, retarded. (like the guy in the new PSP ads? God I want to break his nose! Or the PS3 crying baby?
Hopefully these new guys will know how to market something.
